Sesame Summit 2026 – application open

Ben’s List 26

As usual we’re also covering other exotic bits of wisdom, in particular with two articles. The first one is about the decay of online content due to the structure of the WWW (aka some links from this reading list will be broken in less than 2 years). The second one is about feminist blockchain.

Marketing, community and newsletter tips & tricks are also on the menu.

And one interesting list of products to help you sleep better

Internet

The Internet Is Rotting

“By making the storage and organization of information everyone’s responsibility and no one’s, the internet and web could grow, unprecedentedly expanding access, while making any and all of it fragile rather than robust in many instances in which we depend on it… Society can’t understand itself if it can’t be honest with itself, and it can’t be honest with itself if it can only live in the present moment.”

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Blockchain

Why We Need a Feminist Manifesta of the Blockchain

“Social media conditions us to produce fluid adaptable selves, made to maximize herd approval. We become performers for an all-seeing eye, our on-board computer cameras; we are the objects of its patriarchal gaze; in our digital representations we are formed by it. Our ability to adopt an effective, algorithmic internet self seems to be an adaptive requirement, necessary to succeed in an era in crisis, experiencing pandemics and high-speed social change. Selfies are an illustration of the precarious balance between using a new technology and being used by it.”

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Business

Business Travel Is Coming Back

“A handful of high-profile events, like the TED conference, are returning in-person this summer, luring business travelers on flights. Industry trade shows are coming back to the Las Vegas Convention Center in June. In a survey by the U.S. Census Bureau conducted in May, 35% of small-business owners said they expect to have travel expenses in the next six months, up from 31.5% in April and 26.5% in mid-February.”

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Marketing

10 Marketing Lessons for Every Early-Stage Founder

“How do you go about building a loved brand and community? At Spotify, I always wanted us to be personal, honest, generous, and fun in our communications. If you think about the characteristics that set a friend apart from the crowd and why you feel great when spending time together, it’s about sharing — and daring — to be personal and, at the same time, generous and fun.” – Sophia

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Events

IAB MICE Industry 2021 – IAB Advice report

International Advisory Board (IAB) report on the future of the MICE (Meetings, Incentives, Conference, Exhibitions) industry.

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2021 Event Tech Directory

Very comprehensive/convenient list of event tech providers, downloadable a .csv file.

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Community

How (and Why) to Build an Authentic Community Around Your Product

“You should also aim to separate community-building goals from your explicit sales goals. Many companies today are creating a Chief Community Officer role to oversee their open-source communities. This role should ideally not be part of a sales or marketing team. Your community needs to stay authentically open-source in spirit in order to keep users engaged.”

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Newsletter

Should you sell newsletter sponsorships?

“The entire subject of sponsorship success can be boiled down to a single word: alignment. When there is alignment between your newsletter topic and a sponsor’s product or service, everyone wins. Your audience gains access to a relevant deal, your sponsors achieve a positive ROI on their investment, and you solidify your publication as a valuable resource for both parties.”

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VR

Tribeca Film Festival Was A Win For The XR Industry This Year

“With hopes that festivals, conferences, and conventions stay open to hybrid versions of their former selves, audiences and industry personnel can bet that mixed reality events are almost back and will be better than ever.”

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  • vrscout.com/news/tribeca-festival-a-win-for-the-xr-industry :: Darragh Dandurand

It’s time for brands to embrace the metaverse

“As we usher in a new chapter of the experience economy, with it comes a shift in the way consumers and brands interact. Brands are no longer the totality of all the things they say about themselves; they’re now the sum of every single customer touchpoint and interaction… Intuitive brands will see the complexities of navigating multi-platform, hybrid consumer journeys as the next CX frontier, adapting to purchase funnels that straddle both digital and physical universes to enhance the experience for audiences.”

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Sleep

The big business of helping people sleep better

“By augmenting their products and services with technology, sleep brands are able to improve the way they recommend items to customers, or empower them to track their own sleep metrics.”

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Fundraising 5 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

Fundraising 5 days ago

Belfast's Cloudsmith has raised $72M Series C led by TCV, with Insight Partners participating, to expand its artifact management platform and secure the AI-era software supply chain.

Fundraising 5 days ago

Berlin’s VREY has raised €3.3M seed led by Rubio Impact Ventures to roll out rooftop solar software for Germany’s multi-family buildings.

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