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Events are sleeping on podcasts: Why your next event needs a podcast hub

If your event’s media strategy is about chasing news coverage and TV soundbites, you’re leaving a ton of opportunity on the table.  In today’s age of streaming, it’s table stakes for any event to have a strong and replicable podcast and video livestream strategy. 

Podcasts are not a passing trend; it’s a multi-billion-dollar industry transforming content consumption. The Interactive Advertising Bureau (IAB) and PwC expect U.S. podcast advertising revenues to surpass $4 billion by 2024. This isn’t just about numbers; it’s about connecting with a highly engaged audience.

The media evolution

The media arena, traditionally geared towards print journalists and broadcast soundbites, is evolving to reflect the broader changes in media consumption. Companies and event organizers are adapting to new consumption trends by building dedicated spaces that focus on content production, quality and engagement. 

We’ve seen a significant shift towards video and audio content — YouTube channels are now a source of in-depth analysis on a wide range of complex topics — like traditional journalism, but more democratized. 

This evolution presents an opportunity for the event media space. Rather than a traditional “press pit,” events now can set up a dynamic digital hub that supports modern content producers with professional-grade audio and video recording facilities, dedicated podcast setups, and spaces optimized for live streaming. 

Events offer a unique opportunity to gather diverse voices and perspectives in one location, making podcast production efficient and effective.

By adapting to these changes, events can amplify their reach, engage new audiences, and create lasting digital assets. 

The Slush Blueprint: A Case Study in Audio Integration

The organizers of Slush, the Nordic tech festival, understand the power of podcasts. By creating dedicated recording spaces, they significantly boosted media engagement and facilitated deeper conversations. 

A 2023 report from Podcast Insights reveals that 49% of monthly podcast listeners seek educational content, and Slush leans into that by making it easy to record and stream podcasts with pre-built studios that are completely managed for you — from booking and production to launching the recording (there’s been support for video as well since 2022).

It may seem like an obvious step, but this move did more than simply expand Slush’s reach — it let the people at the event connect with individuals around the world who care deeply about their core topics. 

Slush can continue to make the most of this strategy by proactively inviting podcasters who have established, niche audiences aligned with their selected theme, effectively integrating those communities into the Slush experience. This targeted approach would convert fleeting event moments into enduring, shareable content.

For Zivile Ein, a podcaster at Perception Paradox, “podcasting at Slush felt like capturing the pulse of the event in real-time. You’re not just reporting stories — you’re creating space for raw, unfiltered conversations that would never happen on stage. Every event should have a pod — it’s the new backstage pass to what really matters.”

Events everywhere are embracing audio

Slush isn’t alone. Events worldwide are recognizing the value of baking in podcasts into the event experience. South by Southwest (SXSW) has long featured podcast stages and live recordings, attracting both attendees and media attention. Similarly, Web Summit has provided dedicated spaces for interviews and discussions. These events understand that audio content extends their reach and enhances attendee experience.

Sesamers: Pioneering Event Podcasting and International Guest Access

For years, we at Sesamers have been at the forefront of event podcasting, recognizing its potential to streamline production and connect with international audiences. 

Many of you may have even met Ben at various events, and seen first-hand our approach to capturing and amplifying the voices present. 

By centralizing podcast production at events, we have demonstrated how to leverage these gatherings for impactful audio content, turning fleeting moments into lasting audio experiences.

Podcast formats that resonate

  • Live Interviews: Capture real-time conversations.
  • Panel Podcasts: Extend panel discussions.
  • Behind-the-Scenes Audio: Offer exclusive insights.
  • Attendee Stories: Amplify diverse voices.

Driving attendance

The presence of a dedicated podcast hub can act as a catalyst, driving attendance. Podcasters and their audiences are drawn to events that provide professional recording spaces and opportunities for collaboration. 

This creates a buzz around the event, attracting a new segment of attendees and increasing overall participation. 

The promise of high-quality audio content can be a significant draw, turning passive attendees into active participants.

Monetizing your audio strategy

  • Platform Sponsorships: Partner with audio platforms.
  • Premium Audio Content: Offer exclusive content.
  • Branded Podcasts: Collaborate with sponsors.
  • Equipment and Space Rentals: Rent recording resources.

The future is audio-first 

Podcasts offer a powerful tool to engage audiences, streamline content production, optimize how much value organizers can get out of their events,  and drive attendance. 

Stop ignoring the power of podcasts. Build that hub, explore new formats, and monetize your audio content. The audio revolution is here. Are you ready?

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Fundraising 4 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

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