TechCrunch Disrupt? Overrated. Web Summit? A $4,700 mistake I’ll never make again. I’ve burned $18K learning which startup events actually matter for B2B SaaS founders trying to close deals—not just collect business cards.
Here’s what nobody tells you: the biggest events aren’t where B2B deals happen.
Why “Best Startup Event” Lists Are Useless for B2B Founders
I learned this after exhibiting at a 70,000-person mega-conference. Spent $4,700 on booth space, flights, and hotel. Had exactly zero conversations with our target market. The attendees? Mostly consumer startups and the press are looking for the next Uber.
According to Cvent, 81% of trade show attendees have buying authority—but only at industry-specific events. Generic “startup” conferences are networking theater. If you’re serious about finding the right startup event strategy, you need to think differently.
The 5 Best Startup Events Where I’ve Actually Closed B2B Deals
SaaStr Annual – Where SaaS Deals Actually Happen
13,000 SaaS professionals in San Mateo every March.
APIDays – The Technical Depth You Need
If you’re building APIs, this is your room. 2,000-3,000 API architects who can actually read your docs. Paris is the flagship, but they run 10+ cities globally.
What makes APIDays different: it’s deeply technical. No marketing fluff. €3,000 gets you in, and European buyers are way less saturated than US markets.
Big Data & AI Paris – Enterprise Buyers With Actual Budgets
15,000 enterprise CTOs and data engineers. I closed two partnerships here worth €400K combined—with French banks and telecom companies that had active Q4 budgets.
The French government subsidizes AI adoption, so budgets are real. But your networking tactics need to adapt. Less aggressive, more relationship-focused. €800 for a pass and 3,200€ to exhibit as a startup, totally worth it if you’re targeting European enterprises.
Track it on Sesamers so you don’t miss early bird pricing.
MicroConf – Where Bootstrapped Founders Share Real Numbers
200-300 attendees max. Everyone’s profitable or trying to be. Zero VC hypergrowth bullshit. I’ve learned more in hallway conversations here than at conferences 50x the size.
The attendees are other founders who share actual numbers—not vanity metrics. Churn rates, CAC, payback periods. This is how you measure real ROI from events. Worth every cent if you’re bootstrapped.
Industry-Specific Trade Shows – The Secret Weapon
Here’s the move nobody talks about: skip tech conferences entirely. Go where your buyers congregate.
Healthcare SaaS? Hit HIMSS. Fintech? Money20/20. HR tech? HR Tech Conference. I watched a founder close a $400K deal at a healthcare event while competitors were posting selfies at Web Summit.
These cost $3,000 avg, but attendee quality is 100x better. According to Statista, B2B trade shows hit $15.78B in 2024. This strategy works because you’re fishing where the fish actually are.
The 3-Filter System I Use to Pick Events
Filter 1: Who’s actually attending? Can you name 20 people who match your ICP? If not, wrong event. Use Sesamers to check historical attendee data before buying tickets.
Filter 2: What’s your actual goal? Raising money? Go to investor-heavy events. Closing customers? Industry trade shows. Different goals need different event selection criteria.
Filter 3: What’s the all-in cost? Ticket + flights + hotel + meals. If it’s over $3K, you need $30K in pipeline to break even. Most events don’t hit that unless you’re strategic.
Events I Skip
Web Summit: 70,000 people is hard to network. Lots of consumer focus and challenging to scale unless you need PR. Lots of good side events.
CES: Consumer electronics show. Your B2B SaaS buyers aren’t here. I see founders at CES every year wondering why they’re not closing deals.
TechCrunch Disrupt: Hard for enterprise buyers. Worth it for launch PR, less for pipeline.
Obviously, this feedback is based on previous editions and can change in the future.
How I Track Everything Without Losing My Mind
I track every event in a spreadsheet: cost, conversations, pipeline generated, deals closed. After three years of data, the pattern is crystal clear.
Niche beats broad. Quality beats quantity—industry-specific crushes general tech. The best startup events for B2B SaaS are never on TechCrunch’s homepage.
For API companies: APIDays and API World are superior to generic conferences. For AI/ML: Big Data & AI Paris provides European enterprise access that’s nearly impossible to achieve otherwise. Geography matters—European buyers at European events are way less saturated than US markets.
Stop Wasting Money on the Wrong Events
You have limited time and budget. Most founders can hit 3-5 events per year max. Choose wrong and you’ve burned $15K and 15 days for zero ROI. Choose right and one event generates $500K+ in pipeline.
Use Sesamers to find events filtered by your industry and target attendees. See which ones similar founders recommend. Track ROI data. Set reminders for early bird pricing. Never waste another $4K on an event where your buyers don’t show up.
Because the smartest way to pick events is learning from founders who’ve already tested them—and can tell you which ones actually matter.
Ready to find your next high-ROI event? Start tracking on Sesamers and build your calendar based on data, not FOMO.