Effektify

Company Description

Effektify is on a mission to digitalize the marketing industry by automating marketing departments and agencies through a hybrid Agency-to-SaaS model. Our solution offers a digital CMO that enhances control and quality while reducing resource needs for client's most critical marketing needs. Our strategy combines the acquisition of cash-flow positive marketing agencies with organic growth, followed by SaaSification—delivering the risk profile of a rollup with the growth potential of SaaS. With 45 full-time employees and 350 clients, we’re currently focused on M&A in Sweden and Germany, with plans to expand to the UK and the Netherlands. We are raising €5.6M in equity and €3M in debt.