The European sales technology landscape is experiencing a quiet revolution as artificial intelligence transforms how businesses approach revenue planning. While most attention focuses on flashy consumer AI applications, B2B sales platforms are quietly delivering measurable productivity gains that justify substantial venture investment.
Lative, the AI-driven sales planning platform, has secured €6.4 million in funding to scale its solution across European markets. The round was led by Act Venture Capital and Senovo VC, marking a significant vote of confidence in the company’s approach to solving one of sales teams’ most persistent challenges: accurate forecasting and strategic planning.
What sets this funding apart is the concrete evidence of impact. Users are reporting 24% productivity gains, a metric that resonates strongly in today’s efficiency-focused business environment. For European enterprises grappling with economic uncertainty, such demonstrable ROI makes Lative’s proposition particularly compelling.
Strategic investors back AI sales planning innovation
Act Venture Capital’s decision to lead this round reflects their broader thesis on vertical AI applications in enterprise software. The Munich-based firm has been particularly active in backing European B2B companies that apply AI to solve specific industry problems rather than pursuing general-purpose solutions.
“We’re seeing a clear shift from AI experimentation to AI implementation in sales organisations,” notes a partner at Act Venture Capital. “Lative’s focus on measurable outcomes rather than technological novelty aligns perfectly with what European enterprises actually need.”
Senovo VC’s co-investment brings additional European market expertise, particularly valuable as Lative plans to expand beyond its initial markets. The combination of both investors’ networks across German, Nordic, and Benelux regions provides Lative with critical access to enterprise customers who typically require extensive validation before adopting new sales technologies.
Unlike their Silicon Valley counterparts, European sales platforms must navigate fragmented markets with varying languages, regulations, and business cultures. This funding positions Lative to address these complexities while maintaining the localised approach that European customers expect.
AI meets European sales methodology
Lative’s platform addresses a fundamental challenge in European sales organisations: the gap between strategic planning and tactical execution. Traditional sales planning tools often fail to account for the complexity of European markets, where a single company might operate across multiple regulatory environments and cultural contexts.
The platform’s AI engine analyses historical sales data alongside external market indicators to generate more accurate forecasts and strategic recommendations. This approach particularly resonates with European companies, which tend to favour data-driven decision making over the more intuitive approaches common in other markets.
“European sales teams operate in inherently complex environments,” explains Lative’s CEO. “Our AI doesn’t try to simplify this complexity away – instead, it helps teams navigate it more effectively. The 24% productivity gains we’re seeing reflect this fundamental difference in approach.”
The funding will primarily support product development and European market expansion, with particular focus on integrating with popular European CRM and ERP systems. This integration strategy acknowledges that European enterprises rarely replace entire technology stacks, preferring solutions that enhance existing workflows.
This funding signals growing investor confidence in vertical AI applications that deliver measurable business outcomes. As European companies increasingly demand proof of ROI from their technology investments, platforms like Lative that can demonstrate concrete productivity improvements are well-positioned for continued growth. The combination of strong investor backing and proven user impact suggests we’ll see more European sales teams adopting AI-driven planning tools throughout 2025.