Ever attended an event and felt as if it was a total waste of time and money? Well, turns out you’re not the only one. For our series of Google’s most-searched results, we’re looking at typical results from searches linked to events and conferences. To our surprise, many feel conferences are a big time-waster. Sound familiar?

Can you relate?


Often, we find ourselves spending time waiting in the queue to get into the venue, to get food, get to the restroom, find and get to the meeting spot, find a specific company or booth… all of this is lost time and most likely, lost business.

“Most people who are focused on building relationships at the highest levels live in London, New York City and Washington, D.C. They are immersed in the scene 24–7.” If done right, one well-planned day at an event can be as valuable as a lifetime of networking in New York. But how?

As a #ProudSesamer you may already be familiar with Ben’s Event Hacks. If not, the series is definitely worth checking out since he shares his top tips for stepping up your event game.

When it comes to making the most of your time, essentials include business cards (to keep in touch with leads and potential partners you meet) and getting on the best side events guestlists (to avoid queues and meet the true VIPs). Already have that figured out? Great, now you only need to plan your conference days ahead of time, create an agenda for yourself and start booking meetings with the people most relevant for you and your business. We recommend downloading the event app ahead of time to see the schedule of sessions you want to attend and start drafting a handful of questions you could ask the speakers on stage. This strategic planning should happen before you even step foot in the venue so that while you’re at the event you can enjoy a beer with a potential business prospect and partner.

Of course, this is easier said than done. That’s why we’re launching Sesamers. So you can become an event expert and upgrade your experience with the push of a button. We’re offering this exclusive service at selected events from our global network including New Mobility World and World Summit AI — join us!