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Sesamers

How (not) to Network in a Digital Age? – Selected

Networking online is hard! But how can you make it easier for yourself, as a startup founder? Zivile Einikyte shares her do’s and dont’s.

Also see more events coverage: /events/

And it’s even harder when you’ve never seen a person in your life. You need to get their attention online, and, of course, you have nobody to introduce you. Despite all the mentioned reasons, everything always depends on your expectations and perception.

Networking is a relationship tool. It allows you to highlight your value proposition and stand apart from the competition in a way you design. At the moment, we are in a crisis that gives us no other way to connect other than online. We’ve had some time to adjust, and the world definitely did not stop, so how can we meet relevant people online?


BRAND IS YOUR PRIORITY

First things first, you have to acknowledge that brand is your priority, and it will help you to acquire the relevant network.

Today, it’s more essential to build a strong and compelling personal brand online than ever before. As a result, this brand will help you increase the influence and network you are seeking, AND learn more about yourself as a company. So make sure you answer and find the ways to communicate:

  • What is your value proposition?
  • Who is your target audience?
  • What are your goals?

Working on your personal brand will help you to identify:

  • What you stand for
  • What you believe
  • How you offer value

THERE IS MORE THAN A BRAND

Even though the brand is a significant element of an efficient networking strategy, it’s not everything. After you establish your online personal brand, there are many other factors to take into consideration while developing your online network.

Start by investing time and sharing your knowledge. Continue the usage of proper communication channels, and finding time to react to relevant content and activities online.




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line-height: 22px;
margin-bottom: 0;
position: relative;
vertical-align: top;
font-style: normal;
font-weight:700
}

#mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-select, #mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-select {
background-color: #0f0f0f !important;
color: #666 !important;
border-color: #333 !important;
border-radius: 2px !important;
border-style: solid !important;
border-width: 1px !important;
font-family: Inter, sans-serif;
font-size: 14px !important;
line-height: 20px !important;
margin-bottom: 0;
margin-top: 0;
padding: 10px 28px 10px 12px !important;
width: 100% !important;
box-sizing: border-box !important;
max-width: 100% !important;
height: auto;
display: inline-block;
vertical-align: middle;
background: url(https://bucket.mlcdn.com/images/default/dropdown.svg) no-repeat right .75rem center/8px 10px;
-webkit-appearance: none;
-moz-appearance: none;
appearance:none
}

#mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow {
height: auto;
width: 100%;
float:left
}

.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal {
width: 70%;
float:left
}

.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal {
width: 30%;
float:left
}

.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal.labelsOn {
padding-top:25px
}

.ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields {
box-sizing: border-box;
float: left;
padding-right:10px
}

#mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input {
background-color: #0f0f0f;
color: #666;
border-color: #333;
border-radius: 2px;
border-style: solid;
border-width: 1px;
font-family: Inter, sans-serif;
font-size: 14px;
line-height: 20px;
margin-bottom: 0;
margin-top: 0;
padding: 10px 10px;
width: 100%;
box-sizing: border-box;
overflow-y:initial
}

#mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button {
background-color: #fad033 !important;
border-color: #fad033;
border-style: solid;
border-width: 1px;
border-radius: 2px;
box-shadow: none;
color: #000 !important;
cursor: pointer;
font-family: Inter, sans-serif;
font-size: 14px !important;
font-weight: 700;
line-height: 20px;
margin: 0 !important;
padding: 10px !important;
width: 100%;
height:auto
}

#mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button:hover {
background-color: #244afb !important;
border-color:#244afb !important
}

#mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox] {
box-sizing: border-box;
padding: 0;
position: absolute;
z-index: -1;
opacity: 0;
margin-top: 5px;
margin-left: -24px;
overflow:visible
}

#mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description {
color: #000;
display: block;
font-family: 'Open Sans', Arial, Helvetica, sans-serif;
font-size: 12px;
text-align: left;
margin-bottom: 0;
position: relative;
vertical-align:top
}

#mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label {
font-weight: 400;
margin: 0;
padding: 0;
position: relative;
display: block;
min-height: 24px;
padding-left:24px
}

#mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label a {
color: #000;
text-decoration:underline
}

#mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p {
color: #000 !important;
font-family: 'Open Sans', Arial, Helvetica, sans-serif !important;
font-size: 12px !important;
font-weight: 400 !important;
line-height: 18px !important;
padding: 0 !important;
margin:0 5px 0 0 !important
}

#mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p:last-child {
margin:0
}

#mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit {
margin: 0 0 20px 0;
float: left;
width:100%
}

#mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button {
background-color: #fad033 !important;
border: none !important;
border-radius: 2px !important;
box-shadow: none !important;
color: #000 !important;
cursor: pointer;
font-family: Inter, sans-serif !important;
font-size: 14px !important;
font-weight: 700 !important;
line-height: 21px !important;
height: auto;
padding: 10px !important;
width: 100% !important;
box-sizing:border-box !important
}

#mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button.loading {
display:none
}

#mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button:hover {
background-color:#244afb !important
}

.ml-subscribe-close {
width: 30px;
height: 30px;
background: url(https://bucket.mlcdn.com/images/default/modal_close.png) no-repeat;
background-size: 30px;
cursor: pointer;
margin-top: -10px;
margin-right: -10px;
position: absolute;
top: 0;
right:0
}

.ml-error input {
background: url(https://bucket.mlcdn.com/images/default/error-icon.png) 98% center no-repeat #0f0f0f !important;
background-size:24px 24px !important
}

.ml-error .label-description, .ml-error .label-description p, .ml-error .label-description p a, .ml-error label:first-child {
color:red !important
}

#mlb2-2806903.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embed

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