"Events are a waste of time and money” Taking a closer look at Google’s most-searched results

Ever attended an event and felt as if it was a total waste of time and money? Well, turns out you’re not the only one. For our series of Google’s most-searched results, we’re looking at typical results from searches linked to events and conferences. To our surprise, many feel conferences are a big time-waster. Sound familiar?

Can you relate?


Often, we find ourselves spending time waiting in the queue to get into the venue, to get food, get to the restroom, find and get to the meeting spot, find a specific company or booth… all of this is lost time and most likely, lost business.

“Most people who are focused on building relationships at the highest levels live in London, New York City and Washington, D.C. They are immersed in the scene 24–7.” If done right, one well-planned day at an event can be as valuable as a lifetime of networking in New York. But how?

As a #ProudSesamer you may already be familiar with Ben’s Event Hacks. If not, the series is definitely worth checking out since he shares his top tips for stepping up your event game.

When it comes to making the most of your time, essentials include business cards (to keep in touch with leads and potential partners you meet) and getting on the best side events guestlists (to avoid queues and meet the true VIPs). Already have that figured out? Great, now you only need to plan your conference days ahead of time, create an agenda for yourself and start booking meetings with the people most relevant for you and your business. We recommend downloading the event app ahead of time to see the schedule of sessions you want to attend and start drafting a handful of questions you could ask the speakers on stage. This strategic planning should happen before you even step foot in the venue so that while you’re at the event you can enjoy a beer with a potential business prospect and partner.

Of course, this is easier said than done. That’s why we’re launching Sesamers. So you can become an event expert and upgrade your experience with the push of a button. We’re offering this exclusive service at selected events from our global network including New Mobility World and World Summit AI — join us!

A new global center for innovation

Together with Schoolab, the innovation hub from Paris and our sponsors Vingroup, Dreamplex, Vintech and Microsoft, we’re building the bridge between entrepreneurs, investors, leaders & the innovation ecosystem in Asia via the Hanoi Innovation Summit.

This two-day event will focus on Vietnam’s booming entrepreneurial ecosystem, including a startup competition to pitch and exhibit for free, win the ƠI Award, a $10,000 cash prize, gifts from Techsauce Summit & The Next Web, and 1-week acceleration bootcamp in Hanoi or Ho Chi Minh City, among other things.

We’re welcoming top-tier Tech leaders, including top investors such as Michael Lints, Partner at Golden Gate Ventures; Carman Chan, Founder and Managing Partner at Click Ventures and Eze Vidra, Managing Partner and Remagine Ventures. Among the leading entrepreneurs joining us are Dang Chau of Topica Edtech Group; Selena Le, Founder and CEO of No Waste Vietnam and Arnaud Bonzom, Co-Founder of Map of the Money.

“It is estimated that 62% of the scientists in the country live within Hanoi. The opportunities for personal growth are endless.”

In the past few years, Vietnam’s exports have doubled, and its global economic footprint has drastically expanded.
This is partly due to a competitive workforce, doubled with low-cost local infrastructure and growing foreign investments. But it is not all there is to the trade game of Vietnam — the country is positioning itself as an upcoming challenger in today’s economy, thanks to smart trade agreements and ideal geographical location.

Bordering China and only a stone’s throw away from Hong Kong, Vietnam is now the ‘Silicon Valley of Hardware’ according to Wired. A location which is also convenient the other way around, namely, for China, who has decided to move huge parts of its production to Vietnam.

Besides enlarging its export footprint in Asia, Vietnam is also setting its sights on other international markets. Earlier this month, a joint statement with the European Union was issued, announcing a new trade deal — an ambitious agreement effectively ensuring further growth in the APAC region, with Vietnam at its very core.

A handful of spots are still available to join the World of Innovation in Vietnam this August.
And because we want to make sure, you’ll be there, too, we have a 50% discount code available for all our #ProudSesamers! Get your tickets now!

See you there! #HISVN2019